Examples of projects

Projects the Marketing and Commuications Department undertakes regularly

This is not meant to be a definitive list, more to give you a flavour of the types of thing we do:

• Organise the annual student awards ceremonies in February and July.
• Handle media queries for the university and proactively issue news releases to the media on university news and events.
• Produce undergraduate and postgraduate prospectuses for the university.
• Manage University of Brighton-branded promotional merchandise (eg sweatshirts, pens etc).
• Produce the inhouse newsletter ‘Channel’.
• Manage the corporate web pages – we are currently adding sections to it, such as profiles of students.
• Work with schools to develop new, accessible school websites. Projects so far include: the Faculty of Education and Sport, Faculty of Health and Social Science, Faculty of Management and Information Sciences and the Faculty of Science and Engineering; using a website template that we have developed to help make it easier. We also work with schools who want to recruit people to maintain their websites, helping them get people with the right skills.
• Work with schools to plan advertising campaigns for student recruitment – check out our advertising brief for examples of questions that help get the most of advertising budgets.
• Lead on communications for the Brighton and Sussex Medical School, including managing their web pages, producing their prospectus, handling media enquiries and proactively placing news stories.

Examples of other projects we work on:

• New marketing materials and a marketing plan for (a) Continuing Professional Development courses offered by the Faculty of Health and (b) arthouse, short courses offered by the Faculty of Arts and Architecture.
• Working with the International Relations Office on producing new exhibition equipment and publications.
• Making sure the courses database is properly linked to all areas of the website (involving hundreds of links!)
• Helping the Faculty of Arts and Architecture with a project to find older alumni who are not recorded on our database.
• Organising arrangements for a concert that the university is sponsoring as part of the Brighton Festival, including making sure we invite people/companies who may be interested in collaborating with us in future.
• Marketing campaign to encourage potential students to sign up for two year Foundation Degrees/HNDs. This includes advertising in Sussex pointing people to university-run courses, as well as courses run by our partner colleges.
• Mailing to all students who applied to the university and who have received an offer from us, but who have not yet decided whether to accept. Mailing is a friendly postcard pointing to web pages they can visit for more information on us, to help them decide. Also trialing an email from some schools.